Lead generation describes the marketing process of stimulating and capturing interest in a product or service to develop a sales pipeline.

In the old world of information scarcity, the concept of “lead generation” meant marketing found the names of potential buyers and passed them to sales. Buyers expected that they would have to talk to sales and sales expected to speak to uneducated early stage buyers that may not yet be qualified. This has all changed. Today, buyers can do their research online and can find a variety of educational resources through search engines, social media, and other online channels. Through content resources, today’s buyers can learn a great deal about a product or service before ever having to even speak to a salesperson. So businesses must make sure that they build their digital presence.

The Basics of Lead Generation are:

Inbound Marketing.

Content and SEO.



Social Media.

Outbound Marketing.

Email Marketing.

Display Ads.

Lead generation often uses digital channels and has been undergoing substantial changes in recent years from the rise of new online and social techniques. In particular, the abundance of information readily available online has led to the rise of the “self-directed buyer” and the emergence of new techniques to develop and qualify potential leads before passing them to sales.

RNR Activities

R&R stands for Reward and Recognition (human resources)

This definition appears frequently and is found in the following Acronym Finder categories: Military and Government. Business, finance. As organizations compete to build & retain their most prized asset – their people – Reward and Recognition

(R&R) programs are crucial to motivate employees and enhance job satisfaction. Whatever name or form it takes, there has never been more of a focus on R&R than today. As organizations are discovering, all it takes is some out-of-the-box thinking around R&R to capitalize on everyday achievements and energize employees. Simple rewards and instant recognition go a long way to motivate employees and help an organization retain its best talent. At the side with complete assurance end of the day, motivating employees is not just about elaborate R&R awards or big bonuses, it is about the satisfaction of a job well done and of delivering performance in a company you believe in.